# identity.md

## Organization Overview
- **Company Name:** Dana Reed Designs
- **Mission:** Dana Reed Designs creates handcrafted artisan jewelry that achieves a seamless harmony between classic and contemporary styles, combining sterling silver and 14K gold to fashion unique and feminine pieces.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Details forthcoming.
- **Size and Scale:** A small-scale artisan operation, with jewelry crafted in-store by Dana and her husband, Scott.

## Leadership & Team
- **Key Leadership Profiles and Roles:**
    - Dana: Artisan, Designer, Jewelry Maker.
    - Scott: Jewelry Maker, contributing to in-store production.
- **Team Structure and Departments:** A dedicated team focused on artisan jewelry creation and retail operations.
- **Company Culture and Values:** Emphasizes handcrafted artistry, unique design, and a curated selection of gifts and art reflecting personal taste.
- **Team/About/Leadership/People Links:** https://danareeddesigns.com/pages/about-us

## Operations & Structure
- **Business Model and Operational Approach:** Operates a retail store offering handmade jewelry in silver, gold, and rose gold. Specializes in custom designs, embellishments, and permanent bracelets, focusing on direct sales and artisan craftsmanship.
- **Location(s) and Geographic Presence:** Operates a retail store, serving local customers. Specific address details forthcoming.
- **Key Partnerships and Affiliations:** Details forthcoming.